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We have so many old magazines from the 10s through the 50s or so. Wonderful ads, B&W and color. How do I pick out the ones to advertise, and then what is the best way to ship them to the buyer?

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We've been selling ads since 1975 and have cut perhaps 100,000 magazines over the years. The obvious starters are transportation of all kinds [anything that moves people from one place to another from a canoe to an ocean liner, a pedal car to a limo; don't overlook ads for products that have an identifiable auto or motor scooter in it], celebrities [movies, product endorsements, modeling], popular products & brands [Coca-Cola, Planters, Nabisco, Campbell's, Kodak, etc.], food & drink [beer, candy, ice cream], athletics [any sport, also athlete endorsements], ads with pictures by famous photographers [Steichen, Munkasci, Bourke-White, Irving Penn, Avedon, and many other famous photogs did advertising work], collectible objects [clocks, watches, typewriters, perfume bottles, etc; if it is collected, there's a market for ads showing it], designer furniture [Knoll, Herman Miller, Jens Risom, etc], ads featuring artists as illustrators or cartoonists [Thurber, Peter Arno, Steinberg, Norman Rockwell, Peter Helck, Rackham, Maxfield Parrish, etc], and finallly [for this list, at least] ads with striking graphic appeal for about any product or service, ads that stop you when you get to that page.

A word about cutting & identifying: use a fresh single-edge blade, or if you feel ambitious, dismantle the issue by removing the staples. And identify in pencil on the back the issue name and full date of the issue. There are many collectors for whom this information is critical in their collecting.

Best wishes for careful cutting,

 

The Jumping Frog

www.thejumpingfrog.com



Bill McBride said:

We've been selling ads since 1975 and have cut perhaps 100,000 magazines over the years. The obvious starters are transportation of all kinds [anything that moves people from one place to another from a canoe to an ocean liner, a pedal car to a limo; don't overlook ads for products that have an identifiable auto or motor scooter in it], celebrities [movies, product endorsements, modeling], popular products & brands [Coca-Cola, Planters, Nabisco, Campbell's, Kodak, etc.], food & drink [beer, candy, ice cream], athletics [any sport, also athlete endorsements], ads with pictures by famous photographers [Steichen, Munkasci, Bourke-White, Irving Penn, Avedon, and many other famous photogs did advertising work], collectible objects [clocks, watches, typewriters, perfume bottles, etc; if it is collected, there's a market for ads showing it], designer furniture [Knoll, Herman Miller, Jens Risom, etc], ads featuring artists as illustrators or cartoonists [Thurber, Peter Arno, Steinberg, Norman Rockwell, Peter Helck, Rackham, Maxfield Parrish, etc], and finallly [for this list, at least] ads with striking graphic appeal for about any product or service, ads that stop you when you get to that page.

A word about cutting & identifying: use a fresh single-edge blade, or if you feel ambitious, dismantle the issue by removing the staples. And identify in pencil on the back the issue name and full date of the issue. There are many collectors for whom this information is critical in their collecting.

Best wishes for careful cutting,

 

The Jumping Frog

www.thejumpingfrog.com

 

PS: SHIPPING: We use two pieces of corrugated cardboard and standard Kraft envelopes. Some dealers also use a plastic sleeve. Best to make sure the cardboard is slightly larger on all sides than the ad being shipped. These methods have successfully delivered thousands of ads since we joined ebaY in 1998 and long before that as a mail-order ad dealer since 1975. Shipping flat is recommended over shipping in a tube.

 

--Jumping Frog

Jumping Frog,

I was so happy to hear that you suggested writing the issue information and date on the back of the ads in pencil. I inherited several hundred ads from my grandmother after she passed in 1982, and she did the same thing. She was an antiques dealer, but loved to cut and collect ads from old magazines. I thought the writing on the back would be a bad thing, but from what you said, can come in real handy when selling to collectors. So glad to hear it.

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