Being a consultant, I have to use buzz words...it's expected. How does someone know you're a real consultant? Because you use buzzwords and phrases. One of those buzz phrases is "elevator speech." The idea is if you're on an elevator with someone for a just a minute or less, how do you effectively describe your company or your job or your product or your qualifications or whatever it is you want them to take action on or understand.
It's a useful concept that can help the chronically verbose, like me, focus on getting an idea across efficiently.
So my question is: what is your elevator speech for ephemera? Imagine you get into the elevator with someone while at the Ephemera Show and they see your attendee badge and they ask, "Ephemera? What's that and why would anyone be interested?"
Then you say...